Marketing
A business degree in marketing can be the starting point of a career in many fields. Today’s business leaders must be effective decision makers with business skills and insight. TU’s Marketing degree can be completed entirely online, or at our campus in Thomasville.
The Bachelor of Science Degree in Marketing provides students with a strong foundation of business practices and teaches students how to apply them to real-world circumstances. Students complete introductory courses in accounting, economics, social responsibility and the legal environment in business. The program focuses on providing students with the skills of analysis of business problems and opportunities, key business functions as well as analysis and implementation of business practices.
The Marketing degree online and on-ground combines broad-based business education with a practical understanding of marketing strategy and evaluation of marketing, including product and service development, research, planning, distribution channels, pricing strategy, and advertising.
The Business Division’s Business Leadership Advisory Board is comprised of corporate leaders from Fortune 500 companies, as well as principals from across the United States. These leaders provide valuable information concerning course content, internships, job opportunities and current business issues critical to the success of our students.
A broad range of experiences are offered to business students, including:
- Project courses providing practical hands-on experiences in real-world application.
- Internships with diverse businesses and organizations.
- Field visits to industry leader organizations.
- Business expert series and guest lecturers.
- Membership in ENACTUS, an international service-oriented organization.
- Mentor opportunities with industry leaders.
- Membership in the Sigma Beta Delta, international business honor society.
+Courses
GENERAL EDUCATION
- Composition I
- Composition II
- Oral Communication for Professionals
- University Studies
- College Algebra
- Statistics
- Science elective
- Inquiry electives (2 courses)
- Creativity electives (2 courses)
- Cultural Foundation electives (3 courses)
BUSINESS CORE
- Introduction to Business and Entrepreneurship
- Principles of Accounting
- Principles of Finance
- Principles of Economics
- Legal Environment of Business
- Management Information Systems
- Principles of Marketing
- Professional Communications
- Business Research Methods
- Strategy
MAJOR COURSES
- E-Commerce Marketing
- Consumer Behavior
- Integrated Marketing Communications
- International Marketing
- Internship
Open Electives/Minor 39 credits
TOTAL CREDITS 120
CIP Code 52.1201
+Careers
Careers in advertising, promotions and marketing are available across all industries. They are responsible for planning programs to create interest in products or services through media, print, sales and promotional activities.
The job outlook for this profession is expected to be faster than average through 2026.
Source: Bureau of Labor Statistics
+Admissions
Students with no prior college, please provide an official high school transcript or GED. Students with prior college credit must submit official transcripts from all previously attended colleges.
Send official transcripts to admissions@thomasu.edu.
Or
Admissions Office
Thomas University
1501 Millpond Road
Thomasville, GA 31792
